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Peoria Police Department – “Stop Playing Games and Answer the Call of Duty” Overview In early 2024, the Peoria Police Department launched a social media recruiting poster aimed at younger potential recruits. The visual featured tactical-gear officers and a bold headline: “Stop playing games and answer the Call of Duty.”  The “Call of Duty” typography mimicked the branding of the popular video-game franchise. Strategic Intent The stated objective was to appeal to a younger gen

Due to my current positions recruiting campaign focusing on a theme of 'You Belong Here,' which Alexandria Police Department is using, and other police recruiting campaigns. Marine Corps: Battle to Belong Campaign Overview The Marine Corps launched a campaign titled Battle to Belong which explicitly addresses the concept of belonging, community, and purpose  among young people disconnected or seeking-fit. The campaign was developed by Wunderman Thompson (an agency under WPP)

Overview THOMPSON, a creative agency within the global marketing powerhouse WPP , represents one of the most enduring client-agency relationships in U.S. advertising history. Formerly known as J. Walter Thompson (JWT)  and later Wunderman Thompson , the agency has evolved over decades into a fully integrated marketing communications partner capable of delivering insight-driven, cross-platform campaigns at global scale. In November 2024 , WPP announced that THOMPSON had retain

Rebekka Heite, Alexandria Police Department Public Information Officer SENIOR COMMUNICATIONS STRATEGIST MEDIA RELATIONS LEADER | BRAND STORYTELLER Dynamic, results-driven communications executive with 20 years of experience leading high-stakes, high-impact public affairs, brand messaging, and media relations initiatives. Adept at building trust with executive leaders, shaping organizational narratives, and leveraging data-driven insights to drive business and reputational out