My Resume

Rebekka Heite
Nov 3, 2025
3 min read

Rebekka Heite, Alexandria Police Department Public Information Officer

SENIOR COMMUNICATIONS STRATEGIST

MEDIA RELATIONS LEADER | BRAND STORYTELLER

Dynamic, results-driven communications executive with 20 years of experience leading high-stakes, high-impact public affairs, brand messaging, and media relations initiatives. Adept at building trust with executive leaders, shaping organizational narratives, and leveraging data-driven insights to drive business and reputational

outcomes. Proven track record developing and executing enterprise-level communications strategies, overseeing complex stakeholder landscapes, and engaging national media.

LinkedIn Profile

AREAS OF EXPERTISE

· Strategic Communications - Leadership

· Media Relations & Reputation Management

· Executive & Crisis Communication

· Content Development & Editorial Strategy

· Integrated Campaign Management

· Stakeholder Engagement

· Data-Driven Storytelling & Impact Measurement

· Cross-Functional Team Leadership

· Government, & National Security Communications

PROFESSIONAL EXPERIENCE

Marine Corps Recruiting Command (MCRC) – Quantico, VAChief, Communication Strategy (COMMSTRAT) | 2022 – Present

· Led national communication efforts for Marine Corps recruiting, overseeing strategic media relations, internal communications, and executive messaging across 48 regional commands.

· Served as a principal communications advisor to senior executives, delivering counsel on high-visibility initiatives and managing public perception in fast-paced, high-stakes environments.

· Directed public-facing content, media engagements, digital strategies, and brand alignment for national recruiting campaigns.

· Fostered relationships with national and regional media to tell compelling, data-backed stories that humanize the brand and reflect institutional values.

· Champion enterprise-wide digital modernization, integrating analytics, accessibility, and automation into communication workflows.

Key Achievements:

· Increased positive media coverage through proactive storytelling and executive positioning.

· Developed media toolkits and campaign narratives that supported recruiting initiatives, reaching prospective applicants and those who influence them.

· Led internal engagement campaigns, boosting organizational alignment and morale across personnel nation-wide.

Headquarters Marine Corps (HQMC) Communication Directorate – Washington, D.C.COMMSTRAT Operations Chief | 2019 – 2022

· Supported Marine Corps executive communication and joint messaging strategy across federal agencies.

· Collaborated with senior DoD leaders and public affairs officers on strategic communication for legislative, crisis, and brand-impact events.

· Built and deployed internal communication products, aligning over 200,000 Marines and civilian personnel with leadership priorities.

· Applied analytics to monitor sentiment, measure messaging impact, and optimize outreach efforts.

II Marine Expeditionary Force (II MEF) – Camp Lejeune, NCDeputy COMMSTRAT Director | 2018 – 2019

· Directed a multi-functional communication team in support of global operations and U.S. Marine Corps strategic initiatives.

· Developed integrated communication plans aligned with national security objectives, including partner nation coordination and media relations.

· Managed crisis communication during global deployments and real-time contingency events.

U.S. Marine Corps – Global Assignments | Various Communication Strategy & Media Leadership Roles | 2005 – 2019

· Led COMMSTRAT teams in Africa, Europe, and North America supporting forward-deployed operations.

· Served as spokesperson and principal media advisor during humanitarian crises, joint exercises, and multinational engagements.

· Trained and mentored public affairs personnel on brand storytelling, executive communications, and digital strategy execution.

EDUCATION & TRAINING

B.S. in Integrated Marketing & Communications (In Progress)

Defense Information School (DINFOS) – Basic Public Affairs - Writers, Electronic Journalism, Intermediate Electronic Journalism, Editors Course, Intermediate Photojournalism Course, Visual Information Managers Course