Recruiting at the Source

Effective recruiting starts with going where your audience is — not waiting for them to come to you. Successful talent acquisition depends on understanding where potential applicants spend their time, both online and in the community, and engaging them through the channels they trust most.

Whether it’s connecting through targeted social media campaigns, attending local events, or partnering with schools and organizations that reflect your desired applicant pool, meeting candidates where they already are helps build authentic relationships and lowers barriers to entry. This approach transforms recruitment from a passive process into an active, strategic dialogue that reflects accessibility, inclusion, and genuine interest in the people you want to hire.